Commission per new client1
$0 (no marketplace commission)
$0
Base subscription1
$30 / month for one calendar
$20 / seat / month, flat
Per-calendar fees1
+$10 / month per additional calendar
Same flat $20 / seat — no separate per-calendar add-ons
Marketplace exposure2
Your business is listed alongside competitors on the Vagaro Marketplace
No marketplace.
Pay-to-rank algorithm2
Get Featured ranks paying businesses higher in marketplace searches
No paid placement.
Text marketing
Paid add-on
$5 / seat / month add-on + Twilio pass-through (~$0.01 per US message, no markup)
Email marketing
Paid add-on
Included — confirmations, reminders, follow-ups, review requests, bulk campaigns
Website / booking page
Website builder is a paid add-on
Built-in booking page, included
Free trial1
30-day free trial
30-day free trial, no card required
Client ownership
You own your clients; marketplace surfaces competitors to them
You own your clients. Nobody else sees them.